Master Matchmakers® Leaders An App: Enjoy Lab® Verifies The Dates Before You Decide To Satisfy

The Short Version: From 2009 to 2013, pro matchmakers JoAnn and Steve Ward managed VH1’s “Tough Love.” Throughout six periods, this mother-and-son duo presented their unique skill for motivating, advising, and quite often giving a reality check to individuals finding love. When not in show company, the duo runs Master Matchmakers to aid singles find a relationship through matchmaking and go out training. Master Matchmakers supplies tailored information and vetted matches to singles nationwide. These days, the group has additionally innovated a mobile application also known as prefer Lab that authenticates the identification of a stranger before going on a night out together. In all aspects of internet dating, the Ward family members supports greater truthfulness and rely on.


In 2003, Steve Ward thought he was on his way to getting a good investment banker. He had been 22, merely out-of-school, and going to start their profession, but initially the guy made a decision to help his mommy completely together matchmaking business.

JoAnn Ward had a talent for dealing with men and women, although not with innovation. She was still making use of filing cabinets, and her son wanted to upgrade her to an online database and internet site. He envisioned it to be an easy work. After that, whenever a prospective client requested him for a male’s viewpoint, the guy conducted 1st intake interview and started to advise matches.

The guy met using the client and matched the girl on an initial big date. She along with her time struck it well and had been soon interested is married. Steve’s 1st introduction was a rousing success, and just like that he had been hooked.

Another generation matchmaker and CEO at Master Matchmakers, Steve guides people toward fulfilling connections with honesty and credibility. They are well-practiced at providing advice to singles. Alongside their mommy, he co-authored a manuscript known as “Crash program crazy.” Throughout their efforts, the guy expectations to improve the matchmaking experience for singles.

Master Matchmakers conducts personal interviews and criminal background checks to completely get acquainted with clients before delivering them on a night out together. Certified mentors and licensed therapists behave as personal mentors and a dedicated team of regular matchmakers function side-by-side with one of these coaches assure careful, hand-selected introductions plus tailored information from decades of pro experience.

By using a commonly viewed TV show, “Hard appreciate,” this little local matchmaker broadened into an across the country boutique, providing singles in all 50 says.

“we are facing board from 20 to 40 new clients a month now,” Steve mentioned. “We have now matured into an entire size solution capable of helping whoever labors crazy.”

now, by using technologies to enhance the internet dating life of singles, Steve has pioneered a mobile program known as like Lab, which will confirm an individual’s picture, authenticate their unique identification with a personal information test or mobile phone search, and manage a criminal record search as well.

“In an age of conference over cellular first in relation to internet dating, we created like Lab to produce count on as a service on the entire matchmaking market,” Steve described, “however for those selecting a high-touch, personal expertise we are going to consistently offer our very own best-in-class, private training and specialist matchmaking services.”

Steve and JoAnn Honed Their Date Coaching Via “Hard Love”

Upon signing up for Master Matchmakers, Steve utilized their company impulse, personal instinct, and flair for advising it think its great will be show off all of that a matchmaker may be and perform. Consequently, he along with his household soon earned much promotion and interest, culminating in VH1’s reality tv program “Hard like,” which went for six periods.

From 2009 to 2013, Steve with his mother hosted and created this show about singles and couples in several phases of dating and connection crises. They may be straightforward people who learn how to get outcomes.

“thank-you such for leading myself along side ‘dating journey’ that resulted in Ryan. We’re so delighted. The guy adds a great deal to living that i might be unable to generate by yourself. We never ever thought in soulmates before, but guy was We a believer today!” — Maya, a Master Matchmakers client

After period one, Steve acknowledged the helpfulness of a really love bootcamp, of hearing from someone who will tell you the real truth about yourself and your interactions. The guy made a decision to add a date training service to complement and bolster their matchmaking.

“We planned to provide alternative methods we could include worth to a person’s love life,” the guy informed us. “We started initially to establish a course that we believed was actually really unique and customized, on the basis of the approach we had been noted for: hard love.”

The interest in the tv tv series while the growth of the world-wide-web at the time enabled Master Matchmakers to syndicate their own solutions across the country.

Date Coaching, Matching, and Vetting For People in every 50 States

Master Matchmakers has evolved plenty since 2003, whenever uploading and transmitting pictures via a personal computer ended up being tedious and complicated. In the past, it had been an industry criterion that matchmakers wouldn’t show their clients images regarding prospective go out. The client had to trust their unique pro examination of elegance and being compatible.

Today technical advances enable Steve with his group to delve more deeply and provide so much more than simply a picture. Down seriously to the very last information, these matchmakers would like to know everything to make a knowledgeable match. The full bio and history check is actually standard functioning process of this proprietary matchmaker.

Providing personalized service towards entire country, the Ward family is able to help countless qualified singles discover the person of the ambitions.

An egalitarian matchmaker, Steve denies the concept of an antiquated business structure where males spend exorbitant costs to fulfill women who shell out nothing. Master Matchmakers treats women relatively and respectfully.

“I serve a high-end girl,” Steve mentioned. “we appeal to women that tend to be highly determined, profitable, appealing, educated, and seeking to get to know their particular equivalent or better.”

Date Coaching

In his date mentoring, Steve puts a focus on knowing options and being open to acting on all of them. The guy promotes self-awareness, not self-consciousness. The guy discusses changing the paradigm and removing self-imposed barriers so your customer is ready to fulfill “the only.”

“My personal coaching provides them with the ability to maximize the opportunities that come their unique method in order to see those possibilities,” he explained. “I’m a numbers guy, therefore it is all about regularity and preparedness.”

He and his team of informed coaches meet face-to-face to spot patterns, break bad routines, and also make a plan based on how to find, form, and sustain outstanding union. It’s no surprise their site defines day mentors as “the sword and guard within romantic life.”

“In most cases we just run assisting folks increase their thoughts,” Steve mentioned, “to attempt to think about why it could operate– maybe not exactly why it won’t operate.”


These matchmakers recommend obtainable. Their job is to organize introductions with appropriate and vetted individuals. Clients concur upon a specific amount of introductions beforehand, together with matchmakers produce a tailored method backed by decades of experience from inside the dating game.

“we are very tactical about it,” Steve said, “and in addition we provide opinions on the way. We provide the client real constructive critique they wouldn’t get various other way.”

Master Matchmakers grab their particular time interviewing and obtaining understand their customers to enable them to make better suits. The idea, Steve mentioned matter-of-factly, is to find gone the consumer by combining them with a compatible match.

Sometimes this implies providing some advice (or a firmly worded reality check) to customers. The mind-set of the solitary is equally as important once the personality of their time.

Also essential, Steve informed united states, is the power to connect practical expectations. “i have discovered throughout the years simply to walk a fine range between offering somebody wish and providing somebody delusions.”

Background Checks

Before facing any client, Master Matchmakers completely investigates that person’s history. Including anything from social media profiles to criminal history. The group has a great deal of data at their particular discretion to ensure that almost all their clients take the up and up.

“definitely and out, we possess the biggest degree of immediate access to controlled information — significantly more than other matchmaker in the united kingdom,” Steve boasted. “We’re fundamentally, for several intents and purposes, private investigators.”

Grasp Matchmakers merely represents folks after vetting their own background. Anybody who signals on agrees to this type of an arrangement. Fostering depend on and honesty, these matchmakers ensure that their clients are upstanding people worth becoming coordinated. This amazing element gives the group an aggressive advantage for singles looking for some additional safety and in-depth research.

“we have included plenty of technology during the last couple of years,” Steve mentioned. “That allows united states accomplish the tasks better and a lot more effectively than many other matchmakers available to choose from.”

Love Lab has criminal background checks maintain Daters Safe

Recently, Steve has had on a challenging endeavor, creating a matchmaking resource for singles. He is used the confirmation innovation employed by Master Matchmakers and condensed it down into a mobile application known as Love Lab. Now anyone can go surfing to verify the identity of a night out together before meeting face-to-face.

This might be an important item for singles exactly who placed by themselves at risk by taking place a romantic date with someone they don’t really really know.

“we need to be an index,” Steve demonstrated, “to confirm matchmaking profiles and simply help men and women have more importance out-of all those applications and services.”

Love Lab uses Master Matchmakers’ vetting methods to bring the modern dater some reassurance. Before-going on a date, users can login to discover when someone is who they promise to be (and whatever state they appear like).  This no-cost cellular app premiered in September 2013 and also been increasing its reach from the time.

“We’re in the midst of a development of one’s product,” Steve stated. “we need to be an impartial verification service for the entire relationship market.”

The app allows people self-verify unique identification and check on the identification of someone otherwise. Soon it is possible to enter a telephone number, email, or username of a Love Lab profile to see if somebody you found online has already been confirmed. Everybody must validate their particular details. You can easily confirm your own photos, for instance, if you take and publishing an immediate selfie to Love Lab which measured and in comparison to your own profile images for likeness.

With a comprehensive and scrupulous confirmation process, these internet dating innovators hope to produce something that reduces the dishonesty, fraud, and danger rampant in online dating sites.

“I am not very concerned with making a lot of money immediately. I am really establishing a service that people will desire to use and suggest — and a site that solves a rather serious problem.”

The Master Matchmakers group Has a Close-Knit, household Feel

Master Matchmakers is actually a family-run business. JoAnn Ward is the President, the woman child may be the CEO, and her girl may be the Executive Director of customer Relations. Nearly all their matchmakers and day coaches happen because of the organization for many years and are seriously invested in the success of every customer.

“We run Master Matchmakers like a family group. We now have a really boutique-style method,” Steve explained, adding, “My mother has constantly mentioned that the one thing that innovation cannot change is private service.”

JoAnn features a radiant personality that sets the tone for your company in general. The Ward family is focused on advising it think its great is and helping men and women when it is direct.

“We just take an equal share for the duty inside business,” Steve mentioned, “but she actually is alot more associated with manufacturing the achievements within client’s resides.”

Lately, Steve has had a lot more of one step back from customer work to concentrate on the advancement of the Master Matchmakers company and development associated with like Lab software. He allows his mom grab the reins regarding client side, the actual fact that they don’t always agree in regards to the the proper approach.

“we now have disagreements concerning all of our clients all the time really,” the guy mentioned good-naturedly. “If we differ, though, i allow her to win because we made a great deal in the past that she’d have final say for the matchmaking company and that I will have last say regarding the entertainment efforts.”

That arrangement seems as beneficial to all included â€” this mother-son group scales both out to supply daters personalized support and technical ease.

Success is Measured by How Pleased the customers Are

Over many years, Steve features experienced lots of achievements tales of pleased partners which found, fused, and discovered really love thanks to Master Matchmakers. Their own customer ratings page is full of testimonials from satisfied customers.

“let me think 99percent of those exactly who hired me personally would do almost everything once again,” the guy stated, “and I’m pleased with that.”

The guy informed you about a particular girl who was simply smart and profitable but in need of some direction within her love life. Steve got the lady on as a client and began coaching their to get even more open-minded. The guy matched the lady with some unmarried guys but hadn’t located an ideal fit.

To get insight into her character, Steve asked this lady to deliver an individual research page. The woman feedback amazed him. “She felt comfy enough to visit an ex who was already remarried,” he recalled. “She actually exposed to him and tell him that she actually is experiencing this knowledge, doing some soul-searching and showing on what she could perform differently to meet up ‘the one.'”

The woman ex finished up supplying the lady pathway into love. He recommended she meet a friend of his. The catch had been that this pal stayed in Seattle while she lived-in nyc. However, she’d been coached getting open-minded to options, therefore she agreed to have the opportunity. After a number of successful dates, she finished up relocating to be nearer to this guy, who is today the woman fiancé.

“She gave me this gorgeous recommendation for meeting this person,” Steve stated. “the fact i really could indirectly impact somebody to make sure that, even without introducing her to ‘the one,’ she nevertheless credits me personally — in my experience, that will be something to end up being pleased with.”

Master Matchmakers Blends private provider With Technology

Instead of becoming a financial investment banker, Steve Ward features utilized his skills as a businessman, spokesperson, matchmaker, and go out advisor to drive Master Matchmakers inside technological age. Their own recently developed software, enjoy Lab, is the next thing in providing singles a safe online dating environment with complete criminal background checks.

“We’re able to explore some people’s back ground very completely — significantly more carefully than nearly any some other matchmaker available to choose from,” Steve said. “i have really shrunk that technologies into enjoy Lab, but Master Matchmakers however makes use of it in regards to our clients’ reasons and.”

With upfront information, hand-picked matches, and proven times, Steve looks to corner the marketplace on internet dating from start to finish.

“Our focus is actually to be able to give useful sources to individuals into the whole dating environment,” the guy said. In the event that large praises of their former consumers are any indicator, he is already been greatly successful up until now.

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